Markets
We deliver reliable research across almost every industry.
At Consultancy Researchers, we help organisations make better decisions with custom research tailored to their unique challenges and opportunities. On this page you’ll find a sample of the markets and project types we support – from strategic business analysis and marketing insights to sector-specific research in education, healthcare, finance, law and beyond. Whether you’re preparing to enter a new market, fine-tuning your strategy, or seeking evidence to support investment or policy decisions, our multidisciplinary team delivers dependable insight and actionable recommendations across industries.
Business and strategy
Quarterly or annual market trend reports
In-depth analysis of market dynamics and forecasts.
Example: “Annual report on renewable energy market trends in the EU.”
Use case: Informs strategic planning or investor updates.
Competitive intelligence reports
Detailed analysis of competitors’ strategies, strengths, and weaknesses.
Example: “Competitive intelligence on SaaS providers in the CRM market.”
Use case: Supports market positioning or product differentiation.
New market entry feasibility studies
Research to assess viability of entering new regions or sectors.
Example: “Feasibility study for a retail brand entering the ASEAN market.”
Use case: Guides expansion strategies or investment decisions.
Product launch strategic research
Insights to support new product or service launches.
Example: “Strategic research for launching a fintech app in North America.”
Use case: Informs go-to-market strategies or marketing campaigns.
Investor decks and funding research
Research and presentations for fundraising or stakeholder pitches.
Example: “Investor deck on a healthtech startup’s market opportunity.”
Use case: Equips startups or corporates for VC or board presentations.
Business model benchmarking
Comparative analysis of business models across industries or competitors.
Example: “Benchmarking subscription models in the streaming industry.”
Use case: Supports business model optimisation or innovation.
SWOT or PESTLE Analysis for Boardrooms
Structured frameworks to assess internal and external factors.
Example: “PESTLE analysis for a manufacturing firm’s global supply chain.”
Use case: Informs board-level strategic decisions.
Brand positioning white papers
Research to define or refine brand identity and market perception.
Example: “White paper on brand positioning for a luxury goods retailer.”
Use case: Strengthens marketing strategy or thought leadership.
Crisis response strategy frameworks
Research to navigate reputational or operational crises.
Example: “Crisis response framework for a tech firm facing data breaches.”
Use case: Guides PR teams or executives in crisis management.
Industry-specific strategic reports
Tailored insights for specific sectors (e.g., retail, tech, energy).
Example: “Strategic report on AI adoption in the logistics industry.”
Use case: Supports industry-specific planning or competitive analysis.
M&A due diligence reports
Comprehensive research to evaluate acquisition or merger targets.
Example: “Due diligence report on a target company’s market position.”
Use case: Informs M&A strategy or risk assessment.
Custom economic trend modelling
Quantitative analysis for forecasting or scenario planning.
Example: “Economic modelling of inflation impacts on retail sales.”
Use case: Supports long-term business planning or investment strategies.
Send us your projectMarketing and sales
Campaign performance breakdowns
Analysis of marketing campaign effectiveness across channels.
Example: “Performance breakdown of a social media campaign for a retail brand.”
Use case: Optimises future campaigns or reallocates budgets.
Regional consumer behaviour analysis
Insights into consumer preferences, habits, or trends by region.
Example: “Consumer behaviour analysis for luxury goods in APAC markets.”
Use case: Informs targeted marketing strategies or product positioning.
SEO/Content strategy data-packs
Research to guide search engine optimisation or content marketing.
Example: “SEO data-pack for a SaaS company targeting US small businesses.”
Use case: Enhances online visibility or content performance.
Influencer/partner vetting documents
Research to evaluate potential influencers or business partners.
Example: “Vetting report on influencers for a beauty brand’s campaign.”
Use case: Ensures alignment with brand values or campaign goals.
Social media sentiment reports
Analysis of audience sentiment or brand perception on social platforms.
Example: “Sentiment report on a tech brand’s Twitter/X presence post-launch.”
Use case: Guides PR strategies or crisis management.
Presentation decks for sales teams
Data-driven presentations to support sales pitches or client meetings.
Example: “Sales deck on market trends for a B2B software provider.”
Use case: Equips sales teams with compelling insights for prospects.
Consumer persona development packs
Detailed profiles of target audiences based on research.
Example: “Consumer persona pack for a fitness app targeting millennials.”
Use case: Shapes marketing campaigns or product development.
Go-to-market strategies by region
Research to support product or service launches in specific markets.
Example: “Go-to-market strategy for a fintech app in the UK and EU.”
Use case: Guides market entry or regional campaign planning.
B2B buyer journey insight packs
Analysis of decision-making processes for B2B customers.
Example: “Buyer journey insights for enterprise software in North America.”
Use case: Optimises B2B sales funnels or marketing outreach.
Brand perception and positioning studies
Research to assess or refine brand image in the market.
Example: “Brand perception study for a sustainable fashion brand.”
Use case: Informs rebranding or competitive positioning.
Competitor campaign analysis
Insights into competitors’ marketing strategies and performance.
Example: “Analysis of competitor ad campaigns in the e-commerce sector.”
Use case: Supports differentiation or campaign optimisation.
Customer retention research
Studies to improve customer loyalty or reduce churn.
Example: “Retention research for a subscription-based streaming service.”
Use case: Guides loyalty programmes or customer experience strategies.
Send us your projectEducation
Curriculum design and benchmarking reports
Analysis of curriculum frameworks or comparisons to global standards.
Example: “Benchmarking UK A-Level curricula against US AP standards.”
Use case: Supports curriculum development or accreditation processes.
Policy impact evaluations
Assessments of education policies or their outcomes.
Example: “Evaluation of post-COVID learning loss interventions in primary schools.”
Use case: Informs policymakers or school boards on policy effectiveness.
Comparative education studies
Cross-country or cross-system analysis of education practices.
Example: “Comparative study of STEM education in Finland vs. Singapore.”
Use case: Guides strategic planning for institutions or governments.
Edtech product efficacy research
Studies on the effectiveness or market fit of education technology.
Example: “Efficacy analysis of a language-learning app for K-12 students.”
Use case: Supports edtech startups or schools adopting new tools.
Student experience and engagement analysis
Data-driven insights into student satisfaction or learning outcomes.
Example: “Analysis of student engagement in hybrid learning environments.”
Use case: Informs institutional improvements or marketing strategies.
Teacher training modules and academic writing guides
Materials for professional development or academic skills training.
Example: “Training module on inclusive teaching practices for SEN students.”
Use case: Enhances teacher training programmes or online platforms.
Literature reviews for academic research or funding bids
Comprehensive reviews to support research or grant applications.
Example: “Literature review on AI in higher education for a funding proposal.”
Use case: Strengthens academic research or secures funding.
Market entry strategies for Edtech
Research for edtech firms entering new regions or markets.
Example: “Market entry strategy for an online learning platform in India.”
Use case: Guides startups or established firms in global expansion.
Education inequality and attainment gap research
Studies on disparities in access, outcomes, or inclusion.
Example: “Report on attainment gaps in STEM for underrepresented groups.”
Use case: Supports NGOs or policymakers in addressing equity issues.
Strategic reports for universities
Research on internationalisation, widening participation, or student retention.
Example: “Strategy for increasing international student enrolment in UK universities.”
Use case: Informs institutional growth or policy decisions.
Data-led reports for grant proposals or Ofsted prep
Evidence-based reports to support funding or inspections.
Example: “Data analysis for Ofsted preparation on student progress metrics.”
Use case: Strengthens grant applications or regulatory compliance.
Send us your project
Healthcare
Clinical literature reviews
Systematic or rapid reviews of medical and scientific literature.
Example: “Systematic review of immunotherapy outcomes for lung cancer.”
Use case: Supports clinical decision-making or drug development.
Health policy white papers
Evidence-based papers for advocacy, policy reform, or thought leadership.
Example: “White paper on telehealth adoption post-COVID in the EU.”
Use case: Positions organisations as leaders in health policy discussions.
Patient outcome and cost-benefit analysis
Quantitative analysis of treatment efficacy or healthcare economics.
Example: “Cost-benefit analysis of robotic surgery in urban hospitals.”
Use case: Informs hospital budgets or healthtech investment decisions.
Medical education materials
Content for CPD (Continuing Professional Development) or training programmes.
Example: “Training deck on diabetes management for primary care providers.”
Use case: Enhances clinician education or supports healthtech platforms.
Clinical trial meta-analyses or feasibility studies
Analysis of trial data or feasibility for new studies.
Example: “Meta-analysis of Alzheimer’s drug trial outcomes.”
Use case: Guides pharma R&D or regulatory submissions.
Public health campaign research and strategy
Research to design or evaluate public health initiatives.
Example: “Strategy for a smoking cessation campaign in Southeast Asia.”
Use case: Supports NGOs or government health programmes.
Global regulatory landscape reports
Analysis of regulations (e.g., FDA, MHRA, EMA) across markets.
Example: “Regulatory pathways for medical devices in the US and EU.”
Use case: Aids healthtech or pharma companies in market entry.
Evidence-based content for healthcare SaaS
Research-backed content for healthtech platforms or apps.
Example: “Data-driven content for a mental health app’s user engagement.”
Use case: Enhances product credibility and user trust.
Global health trend mapping
Analysis of emerging health trends across regions or demographics.
Example: “Trends in ageing population healthcare needs in APAC.”
Use case: Informs strategic planning for hospitals or policymakers.
Behavioural science analysis for intervention design
Research to design behaviour change programmes.
Example: “Behavioural analysis for obesity prevention programmes.”
Use case: Supports public health or corporate wellness initiatives.
Health equity and access research
Studies on disparities in healthcare access or outcomes.
Example: “Report on healthcare access for rural populations in Africa.”
Use case: Guides NGOs or policymakers in addressing inequities.
Ethics and impact assessments
Evaluations of ethical implications or societal impact of health initiatives.
Example: “Ethics assessment of AI in clinical diagnostics.”
Use case: Ensures compliance with ethical standards or stakeholder expectations.
Send us your project nowFinance and investment
Due diligence reports for acquisitions
Comprehensive research on target companies’ financial health, market position, or risks.
Example: “Due diligence report on a SaaS startup for a private equity acquisition.”
Use case: Informs M&A decisions or deal structuring.
Startup or sector risk analysis
In-depth assessment of risks in specific industries or companies.
Example: “Risk analysis of the electric vehicle sector for a hedge fund.”
Use case: Guides portfolio allocation or investment strategies.
Country-by-country financial risk mapping
Analysis of economic, political, or regulatory risks across regions.
Example: “Financial risk mapping for investing in Latin American markets.”
Use case: Supports global investment or expansion decisions.
Custom economic trend modelling
Quantitative forecasts or scenario analysis for economic variables.
Example: “Modelling interest rate impacts on real estate investments.”
Use case: Informs long-term financial planning or hedging strategies.
Financial scenario planning
Research to evaluate outcomes under various economic or market conditions.
Example: “Scenario planning for a fintech firm under recessionary pressures.”
Use case: Prepares clients for market volatility or strategic shifts.
VC pitch research bundles
Research and presentations to support startup fundraising.
Example: “Pitch bundle for a healthtech startup targeting Series A funding.”
Use case: Equips founders for investor meetings or pitch competitions.
Sector-specific investment reports
Detailed insights into trends, opportunities, or risks in specific industries.
Example: “Investment report on AI-driven financial services in Asia.”
Use case: Guides fund managers or corporate strategists.
ESG investment analysis
Research on environmental, social, and governance factors for sustainable investing.
Example: “ESG analysis of a renewable energy portfolio for a pension fund.”
Use case: Supports ESG-focused investment strategies or compliance.
Portfolio performance benchmarking
Comparative analysis of investment performance against industry standards.
Example: “Benchmarking a hedge fund’s returns against peers in tech investments.”
Use case: Informs portfolio optimisation or client reporting.
Regulatory impact assessments
Analysis of financial regulations’ effects on markets or businesses.
Example: “Impact assessment of Basel IV on European investment banks.”
Use case: Guides compliance or strategic adjustments.
Board-ready decks and briefs
Concise presentations summarising financial insights or risks.
Example: “Investor deck on a fintech’s market potential for a board meeting.”
Use case: Equips executives for stakeholder or investor presentations.
Valuation research and modelling
Research to support company or asset valuations.
Example: “Valuation model for a biotech firm pre-IPO.”
Use case: Informs investment decisions or deal negotiations.
Send us your project nowLaw
Legal research and case law analysis
Comprehensive reviews of case law, statutes, or precedents across jurisdictions.
Example: “Jurisdictional analysis of intellectual property laws for cross-border M&A.”
Use case: Supports litigation preparation or legal strategy development.
Regulatory compliance reports
Detailed reports on regulatory requirements (e.g., GDPR, SEC, FCA, or AML compliance).
Example: “Global compliance landscape for fintech companies entering the EU.”
Use case: Helps clients navigate complex regulatory environments.
Due diligence reports
In-depth investigations for mergers, acquisitions, or partnerships.
Example: “Due diligence report on a target company’s litigation history and compliance risks.”
Use case: Supports corporate transactions or investment decisions.
Policy white papers
Evidence-based papers for advocacy, lobbying, or thought leadership.
Example: “White paper on the impact of data privacy laws on cross-border e-commerce.”
Use case: Positions law firms or NGOs as thought leaders in legal reform.
Litigation risk assessments
Analysis of potential legal risks in business decisions or disputes.
Example: “Risk assessment for a multinational’s labor law compliance in APAC.”
Use case: Informs strategic planning or settlement negotiations.
Expert witness research support
Research to support expert testimony or affidavits.
Example: “Statistical analysis of contract disputes for expert witness preparation.”
Use case: Strengthens courtroom arguments with robust data.
Contract analysis and benchmarking
Comparative analysis of contract terms or industry standards.
Example: “Benchmarking NDA clauses across tech industry contracts.”
Use case: Assists in drafting or negotiating contracts.
Legal tech market research
Studies on legal tech trends, competitor analysis, or product viability.
Example: “Market entry strategy for a legal AI tool in the US and UK.”
Use case: Supports legal tech startups or firms adopting new tools.
Board-ready decks and briefs
Concise presentations summarising legal risks, compliance, or strategic options.
Example: “Investor deck on regulatory hurdles for a healthcare startup.”
Use case: Equips executives for board meetings or investor pitches.
Global legal trend mapping
Analysis of emerging legal trends across regions or industries.
Example: “Trends in ESG litigation across the US, EU, and Asia.”
Use case: Helps clients anticipate and prepare for legal shifts.
Ethics and governance reports
Research on corporate governance, ethical practices, or CSR compliance.
Example: “Governance framework analysis for a public company’s ESG strategy.”
Use case: Supports compliance with ethical standards or stakeholder expectations.
Custom legal data modelling
Quantitative analysis for legal forecasting or scenario planning.
Example: “Predictive modelling of litigation outcomes based on historical data.”
Use case: Provides data-driven insights for high-stakes decisions.
Send us your project nowCASE STUDY: Bespoke legal research for strategic client expansion
Background:
Background: one of our long-standing clients – an independent consultant who regularly engages us on behalf of her small to mid-sized business clients – approached us to support a high-profile market entry and compliance research project for a UK-based tech services firm.
The client’s business was preparing to expand its advisory services into new international markets, but lacked credible third-party research on competitive landscape, local regulatory requirements and market demand. without this evidence, the leadership team were hesitant to commit budget to the expansion decision.
Our approach:
- Conducted a tailored market scan across three target jurisdictions (UK, EU and middle east) to assess regulatory regimes, competitor positioning and service gaps;
- Synthesised primary and secondary data into a clear, structured briefing pack;
- Provided concise, actionable strategic recommendations on market prioritisation and risk mitigations.
- The business adjusted its launch sequence based on data-backed opportunities identified in the research;
- The project enabled the firm to move forward confidently with phased expansion within six weeks of delivery.